Google Business Profile optimisation

Keep your local business information useful and accurate with Sitewell’s Complete plan: profile checks, recommended changes, posts and review replies.

Treat the profile as a customer touchpoint

People may see your hours, services and reviews before they ever open your website. Incorrect information wastes that opportunity. Sitewell’s Complete plan includes specialist Business Profile management alongside website and SEO work.

We connect profile health findings with recommended changes, prepared posts and customer review replies. The business needs to confirm details such as opening hours, service scope and anything that could misrepresent the offer.

The work starts with accurate details

  • Review the profile’s business information and relevant services.
  • Identify profile health issues and recommend changes.
  • Prepare posts grounded in real business activity.
  • Prepare thoughtful responses to customer reviews.
  • Keep the website journey aligned with the profile’s offer.

A local position is not a purchased slot

Google’s local results consider relevance, distance and prominence. Profile work can improve accuracy and usefulness, but cannot make a business closer to every searcher. We do not promise a top-three map position or recommend invented offices.

Profile restrictions or ownership problems may need the official Google process. Routine optimisation is not a substitute for resolving eligibility or access.

Use our profile ranking diagnosis to separate a profile-status issue from ordinary competition.

Keep review handling honest

Responses should address the customer’s experience and protect private details. A keyword-filled reply or an incentive for a positive review is not a sound local strategy.

Read about Google reviews and SEO before setting review targets.

Choose the scope that fits your business

Complete is the published plan for managed Business Profile work. Website-focused local improvements can be part of a broader SEO plan, but do not assume every plan includes profile management.

Compare the current plan inclusions and tell us which profile and website you need help with.

Before you get started

Which plan includes Business Profile management?

Complete includes specialist Business Profile management, profile health checks, recommended changes, prepared posts and review replies.

Can you guarantee a Google Maps ranking?

No. Local results depend on several factors, including the searcher’s location. Managed profile work cannot guarantee a position.

Specialist support, without the agency noise

Discuss your local presence

Tell us about your business, profile and the local customers you want to reach.