SEO for restaurants

Dinner tonight is a practical search

A diner needs to know what you serve, where you are, when you open and whether a table is available. Put those answers on crawlable pages and keep them aligned with your Google Business Profile.

An image-only menu is awkward to read and difficult to keep accessible. Provide current menu text on the site; a downloadable version can be an additional option.

Separate everyday dining from occasions

Private dining, Sunday lunch or a tasting menu may deserve distinct pages when they represent genuine offers. Explain times, booking arrangements and relevant capacity. Remove or update seasonal menus when they stop being available.

Do not create cuisine pages for dishes you rarely serve just to attract searches. A visitor who arrives expecting the wrong experience is unlikely to book.

Check the journey beyond the booking button

• Confirm the booking link opens the correct restaurant and service.
• Make phone contact available for questions the booking system cannot handle.
• Keep location, accessibility and travel information specific.
• Have the team review dietary information and explain how guests can discuss requirements.

Sitewell’s profile optimisation can help keep local discovery connected to accurate business details.

Evaluate bookings, not menu views alone

Searches and menu views indicate interest, but they do not prove a table was booked. Compare visibility with your reservation data and quieter services. Sitewell can improve the public pages while the restaurant’s booking system remains the source for reservations.

Our guide to Google reviews and SEO explains how reviews fit into local discovery.