SEO for dentists

Separate joining the practice from researching treatment

Someone looking for a local dentist needs opening hours, location, accessibility and a clear explanation of whether new patients are being accepted. Someone researching a treatment needs a careful explanation of assessment, options and the next step.

Keep availability and private or NHS arrangements accurate. Do not leave an old invitation to join visible if the practice cannot currently accommodate that enquiry.

Clinical pages need clinical ownership

Identify the clinician responsible for reviewing treatment content and keep their biography accurate. Describe assessment and suitability without implying that an online page can establish the right treatment for an individual.

Use genuine photographs with appropriate permission. Avoid guaranteed outcomes or presenting selected images as typical results for everyone.

Make the practice visit easy to plan

• Explain parking, public transport and accessibility with real details.
• Link each location to its own appointment and contact information.
• Keep out-of-hours instructions accurate and reviewed by the practice.
• Test booking links on a phone, including any third-party booking step.

Accurate Google Business Profile management supports the practical information patients need before visiting.

Measure useful appointments without exposing patient details

Sitewell can improve public pages and review search visibility. Assess booking outcomes using appropriate aggregate information, keeping sensitive patient details out of marketing reports. The practice should approve clinical claims before publication.

Read the local SEO fundamentals before deciding which practice pages to prioritise.