Decide who owns each part of the service
A useful white-label arrangement starts with responsibilities. Your agency should own the commercial relationship, the client brief and the conversation about priorities. The delivery process needs a named owner for reviewing findings, approving changes and explaining results. Agree these before selling a monthly package.
- You set the scope and communicate with your client.
- Agree who authorises access and approves website changes.
- Make reporting, turnaround and exclusions explicit.
Put ongoing work behind the report
A PDF with a different logo does not maintain a website. Sitewell already brings together scheduled audits, search performance, keyword monitoring and improvement workflows. Those capabilities give your agency evidence to discuss and work to prioritise, rather than another set of charts to interpret.
Explore the software behind the serviceBe clear about white-label availability
We are inviting agencies to help shape this offering. Sitewell currently has its own branding. Agency-branded reports, branded client dashboards and custom domains are planned possibilities, not features you can switch on today. The beta conversation is where we agree what can be delivered for your clients now.
A few useful answers
Can I put my logo on Sitewell today?
Agency branding is part of the proposed offering, not a current self-service feature. Tell us which client-facing touchpoints matter when you apply.
Will Sitewell take over my client relationship?
The agency proposition is designed around you retaining that relationship. Client contact, access and delivery responsibilities will be agreed during beta onboarding.