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Sitewell for agencies

Give clients an update they can understand.

A client should not need to know what every SEO metric means to understand the value of your service. Start with what changed, what you did and what needs a decision. Use the numbers to support that story.

Join the agency beta See how it works

Answer the questions clients actually ask

Is the website being found? Are important pages improving? What work happened this week? Sitewell’s weekly summaries bring together available search performance, tracked keyword movements, website health, opportunities and recorded completed work. Missing connections should be explained, not dressed up as zero performance.

  • Separate observations from work completed.
  • Explain the comparison period and any missing data.
  • End with a small number of practical next steps.

Keep activity and results separate

Publishing a page is an activity. A rise in relevant search clicks is an outcome. Neither proves the other caused it. Use a report to show both, give changes time to settle and ask the client about enquiry quality. Avoid claiming a proposed or pending change is already live.

Connect the report to ongoing website checks

Agency branding is the next layer

Sitewell’s current reporting exists under the Sitewell brand. Agency logos, branded report delivery and a branded client portal are not current options. The preview illustrates the kind of concise update we want agencies to help shape in the beta.

A clearer client update Agency beta concept

YOUR AGENCY / WEEKLY UPDATE

Example Kitchen Studio

A short review of your website this week.

What changed

Your kitchen fitting page appeared in more searches. Clicks were steady.

Work completed

A broken link on the services page was corrected and checked.

Your next decision

Please review the proposed description for your kitchen fitting page.

Design preview with fictional businesses and data, not customer results. Agency-branded reporting is proposed; current reports use Sitewell branding.

A few useful answers

Are weekly summaries available now?

Yes, Sitewell has weekly summary reporting using the data available for each connected website. The agency-branded version is still a proposed addition.

Can reports show revenue attributed to SEO?

Do not assume that. Search visibility and website activity do not by themselves prove revenue. Add the client’s own enquiry and sales evidence when discussing business results.

Build your agency’s next service with us.

We’re inviting a small number of agencies to help shape an ongoing SEO offering around their clients. Tell us what you look after and where you need support.

Join the agency beta