Technical SEO services

Identify technical obstacles on important pages and manage agreed improvements, with clear priorities across access, structure and website health.

Fix the obstacle before expanding the website

A useful service page cannot earn organic visits if it is accidentally excluded from indexing or buried behind broken links. Technical SEO investigates those obstacles and separates them from a content or demand problem.

Sitewell’s website health checks review technical and on-page findings. We prioritise practical work around the pages that support the business, instead of pursuing a perfect score across every URL.

Different symptoms need different investigations

Different symptoms need different investigations
SymptomStarting checks
A page disappeared after a redesignStatus, redirects, canonical and indexing directives.
Several URLs show the same contentPreferred URL, internal links and duplicate handling.
A mobile page is difficult to useLayout, loading behaviour and the contact journey.
Search cannot reach important contentRendered page content, crawl access and ordinary links.

Make implementation responsibilities explicit

The right fix depends on the platform and how Sitewell connects to it. Metadata changes, template work and infrastructure changes have different access requirements. Agree the affected pages, delivery route and verification before work starts.

Do not assume technical SEO means rebuilding the whole site. Equally, a text edit cannot resolve every hosting, application or booking-system problem.

Check the live result

A change in a draft or repository is not evidence that customers or search engines can see it. Verify the published URL, its links and the intended behaviour, then allow search performance to be assessed over time.

Use the SEO problem checklist to distinguish a completed change from a resolved problem.

Keep content and technical decisions together

A crawler may identify duplicate titles while the underlying issue is that several pages serve the same purpose. We consider page intent alongside the technical evidence.

Start with a website SEO audit if you need to establish which problems warrant investigation.

Before you get started

Do technical fixes guarantee higher rankings?

No. They can remove obstacles and improve page usability, but rankings also depend on relevance, competition and other factors.

Can every platform be changed in the same way?

No. The available access, connection method and platform determine how a fix can be delivered. We agree the implementation scope first.

Specialist support, without the agency noise

Find the technical obstacle

Start with a website review and identify which pages need closer attention.