SEO problems
How to find SEO problems on your website
Check indexing, page clarity, internal links and enquiry paths in a useful order, without treating every audit warning as an emergency.
28 September 2026 · 2 min read · By Sitewell
Start with the pages that matter to the business
Choose your homepage, important services and contact or booking pages. Make a list of their URLs and what each should help a customer do. An audit of a small number of important pages is often a more useful starting point than an unexplained site-wide score.
Work through discovery before polishing copy
- Open each URL and check that it loads the intended page.
- Use Search Console URL Inspection to review indexing and the selected canonical.
- Check that relevant pages link to it through ordinary clickable links.
- Read its title, main heading and content to confirm a clear purpose.
- Follow the enquiry route and confirm the message or booking reaches its destination.
Turn a finding into a task
For each issue, record the affected URL, evidence, likely customer impact and the person responsible. “Improve SEO” is not a task. “Replace the broken quote link on the repair page and test the form” is.
| Finding | Priority depends on |
|---|---|
| A core service page is accidentally noindexed | Whether it is intended to appear in search. |
| Several pages have similar titles | Whether they serve distinct intents that need clearer descriptions. |
| A large image loads slowly | Its effect on the real mobile journey. |
| A form notification fails | Whether enquiries are stored and being followed up elsewhere. |
Check what an automated tool cannot know
A crawler cannot reliably decide whether a claim is true, a service is profitable or a page answers the customer’s actual concern. Combine automated checks with a read-through and business knowledge. Do not remove useful pages just because a tool calls them thin.
Read what an SEO audit includes to understand the limits of a report.
Recheck after the fix
A report is only a starting point. Test the changed page, then monitor the relevant search or enquiry outcome. Sitewell’s website health checks and weekly reporting help keep findings connected to practical follow-up.
Explore Sitewell’s SEO website audits if you need help deciding what deserves attention first.