SEO for solicitors

Start with the matter a prospective client has

A person searching for conveyancing help needs a different page from someone facing an employment dispute. Organise content around the matters the firm handles, with clear boundaries and the next step for an initial enquiry.

Avoid turning a service page into personalised legal advice. Explain your process and have a suitably qualified member of the firm review substantive legal content before it is published.

Make expertise verifiable

Connect practice pages to real practitioner biographies. Show current roles, relevant experience and accurate regulatory information. Do not invent awards, success rates or specialist status to make a page appear more authoritative.

For fee information, explain what is included, what can change the cost and where a prospective client can obtain the details relevant to their matter. Keep mandatory disclosures under the firm’s own professional review.

Protect the first-contact journey

Ask only for information needed to route an initial enquiry. Tell visitors how to make contact and avoid encouraging them to submit a detailed confidential case history through an unsuitable form.

The enquiry conversion checks are useful when a practice page receives visits but few appropriate contacts.

Choose useful visibility over broad legal traffic

An article answering a general legal question may attract readers the firm cannot assist. Sitewell can use Search Console data to prioritise practice pages and supporting content, while the firm retains review of legal accuracy.

Discuss content planning and writing around the firm’s actual services and review process.