Choose clients with a reason to act
Look for a service they want to grow, a recent change in the business or a website that has not been reviewed since launch. Ask about enquiry quality and capacity. More demand is not useful if the client cannot serve it, and a website issue is not always an SEO issue.
Show one finding and explain its consequence
Use an audit or authorised search data to illustrate the problem. Translate it into plain English: an important service is hard to find, a page does not answer a common question, or a useful search result receives few clicks. Avoid overwhelming the client with an export of warnings.
- Explain what you know and what still needs checking.
- Tie the first recommendation to a relevant service or page.
- Offer a clear scope, review point and approval process.
Make the next step easy to evaluate
Propose a defined baseline and a short list of priorities. Explain how ongoing reviews will work and what the client needs to supply. Sitewell can support the evidence and monitoring behind this conversation; your relationship and knowledge of the business remain central.
Plan the delivery economics before quotingA few useful answers
Should I give away a full strategy?
Offer enough evidence to make the problem understandable. Keep detailed research and implementation within a clearly agreed scope rather than promising unlimited unpaid work.
What if the client expects immediate results?
Agree realistic review periods and explain what can be delivered now versus what needs time to measure. Do not turn uncertainty into a ranking guarantee.