Connect the right property with permission
Sitewell connects to Google Search Console so authorised users can review website search performance. Confirm that the selected property covers the client’s actual website. Missing access or incomplete history should be resolved before you build a narrative around the numbers.
Separate visibility from visits
Impressions show appearances in search results; clicks show visits from those results. Average position is an aggregate, not a fixed rank for every searcher. Compare meaningful periods and account for seasonality, changed pages and the mix of queries.
- Look for relevant pages with impressions but few clicks.
- Separate branded demand from discovery searches.
- Check whether a fall affects the whole site or a few pages.
Turn an opportunity into a reviewed change
A relevant page with weak click-through may deserve a clearer title or description. A recurring query may reveal a missing explanation. Sitewell helps surface opportunities; your agency verifies intent, agrees the work and reviews delivery rather than treating every suggestion as an instruction.
Explain the evidence in your client reportA few useful answers
Does the client need to grant Google access?
Yes. The relevant Search Console property must be connected through an account with permission to access it.
Is Search Console average position the same as rank tracking?
No. Search Console aggregates impressions across searches. A configured rank check observes a particular query and context. They answer different questions.