Forms
Build forms that never leave a lead wondering
A practical checklist for reliable delivery, useful notifications, spam handling, and better follow-up.
22 April 2025 · 5 min read · By Sitewell
Treat delivery as part of the experience
A polished form is not complete when the button is pressed. Visitors need a clear success state, the right people need the submission promptly, and the data should be available when an inbox rule inevitably fails.
Name every intent
A useful form name turns an anonymous submission into a clear request. Contact, quote, callback, brochure, and booking enquiries can then follow different notification and webhook paths without different endpoints.
Keep spam invisible to genuine visitors
Good form management filters common spam without adding friction for genuine customers. Suspected submissions should remain available for review while staying out of the main lead inbox.